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PRICING
OF BANNER ADS AND LISTINGS |
Why are your ads and listings priced by the click-through instead of
by
the number of impressions?
Cost Per Click-through is perceived as being
more fair by many of the merchants and other businesspeople who are
interested in our
services. When web advertising is priced per
thousand "impressions", you cannot establish what price you
will pay per visitor because there is no way of knowing how many
responses you are going to get for a thousand times an ad
is displayed. Cost per click-through pricing means we can
GUARANTEE you will get a specified number of visitors for the money you
spend. For example, spending $50 at $0.20 per click gives you 250
visitors. We call this PAY FOR RESULTS pricing,
because you only pay for the results you get.
We also offer an monthly
rate for listings and ads. If you want a fixed monthly cost to
your advertising with us, or if you are uncomfortable with
Cost-Per-Click pricing for any reason, you can choose this rate plan
instead.
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What does our promise of
"GUARANTEED cost of traffic" really mean?
Our PAY FOR RESULTS pricing lets us
GUARANTEE that all visitor traffic you receive from us will be at the
fixed price per visitor that you agreed upon. We cannot tell you
how quickly you will receive any set quantity of responses, but we CAN
GUARANTEE you will pay ONLY for the traffic you get.
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Why do you also have
monthly and annual rates?
Some of our advertisers don't have a website to
link their ad or listing to, so they have no click-throughs to track.
Others prefer to have a fixed price that they pay for their advertising
each month. You decide which is best for you.
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What amount of traffic
can I expect from my ad or listing?
There are many different factors that affect
the response rates to ads and listings in ARIZONA LIFE,
such as the volume of traffic on your specific page, location of ad,
number of competing ads, the appeal of your product or service, the
offer or inducement in the ad, time of year, and the attractiveness of
the ad itself. Because of these, we have no way of predicting how
many clicks you will get during any particular time period. The
total number of page-views we get is constantly increasing each month,
however, and we are always working on ways to ensure our visitors will
see the ads and listings that will interest them most, so you will get
as many clicks as possible as soon as you can.
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ORDERING
AN AD OR LISTING |
How do I order a banner ad or listing on ARIZONA LIFE?
If you order online, each of these has a
different order page:
You can also call us at 888-678-9437
or 602-997-0088
in Metro Phoenix.
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If I order a Listing or
Banner Ad, will you always run it?
We will usually honor any advertising order as
long as it fits into one of our established page categories. Of
course, we will not accept listings or ads for anything we consider
objectionable, such as for any organization that promotes or advocates
violence, hatred, criminal activities, obscenities, or racial, social,
ethnic, religious, or sexual prejudices. We also refuse
advertising for political parties. Ads or listings that support
causes which we believe are ecologically, economically, or socially
beneficial to Arizona or Arizonans will be considered.
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What if you don't have a
page category that would suit my business?
Go ahead and submit your request or order and
suggest the category you would like for your ad or listing. If
that category would be fitting and desirable for our site, we will
consider creating a new page for it. If a new page is not feasible
at that time, we will suggest another existing page that we think would
be suitable, and you would have the option to accept or decline that
page.
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How long after I order my
ad or listing will it appear on ARIZONA LIFE?
We currently publish all changes and additions
to the website every 7 to 10 days. There are more than 600 complex
pages on the site, and it takes a long time to publish even a few pages
and update the indexes, so we normally let everything accumulate during
that time. If you have a need that is particularly time-sensitive,
let us know and we will try to accommodate you.
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What is the difference
between an Enhanced and a Premium Listing?
An Enhanced Listing is a single-column
listing that can contain a logo or trademark, a link to your website,
and four lines of sales or descriptive text in addition to your company
name, address, and phone numbers. The Enhanced Listings are shown
in order of purchase, by city or area, where applicable. Premium Listings are TWO columns wide
and include all the items in the Enhanced Listings plus a photograph and
room for additional text. Premium Listings appear above all the
Enhanced Listings, and are ranked according to the date of the order, with the earliest order on
top.
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Can I order listings on pages in more
than one category?
You are welcome to have listings on as many
pages in as many categories as are appropriate for your product or
service. With Cost-Per-Click billing, you pay only for visitors who click-through to your
website, so it doesn't cost you any more to have more than one listing.
With monthly or annual billing rates, additional listings are charged at
half the rate for that ad size.
The purpose of having different categories of pages is to make it easier
for our visitors to find exactly what they are looking for on our
website. For that reason, we reserve the right to decide just what
types of listings are appropriate for any category and refuse listings
that are not fitting for a particular page. Of course, Banner Ads
may be run on any page or across the entire site.
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Can I have an Enhanced Listing and
a Premium Listing on a page?
We are happy to include an Enhanced Listing on
any page where you have a Premium Listing at no additional cost. You will be charged for
each click-through at the rate for the Premium Listing, however (unless
you have chosen the monthly billing rate).
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Can I order Banner Ads on pages that
don't pertain to my business?
Yes, although the responses you get usually
will be better targeted to your business and be more likely to produce
sales if your Banner Ads are on pages that are related to your
business. If you request run-of-site placement for your banners,
we will rotate them through several pages that are in categories most
appropriate to your business in order to optimize your response rates.
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PAYMENT
BY DEPOSIT ACCOUNT |
How am I charged for the visitor traffic I receive from you?
For Cost-Per-Click billing, you give us a deposit when you place your
initial order and we will open an account for you with a credit
balance. We track the number of visitors we send you each month,
multiply that by the price you agreed to pay, and charge that amount
against your deposit account. We send you a report by e-mail to
tell you what the charges are, and you replenish the account when
necessary.For
Monthly Rate billing, you can pay for six months in advance, or for one
year in advance, which is an even better rate. We send you a
report by e-mail each month to tell you what your traffic has been, and
we'll send you an invoice two weeks before it is time to renew your
advertising order.
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Will you bill me for the
traffic I get, instead of having a deposit account?
We tried that, but too many people forgot to
pay their advertising bills. Now we insist on receiving a deposit in
advance. The deposit account system helps us keep our prices low by
eliminating our bad debt expense. And you will pay
only for traffic you receive when you use our PAY FOR RESULTS pricing.
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What is the minimum I
have to deposit to start my advertising?
The Cost-Per-Click minimum initial deposit is just $50. This will provide you with 250 visitors
at a cost per visitor of $0.20 for an Enhanced Listing and 200 visitors
at a cost per visitor of $0.25 for Banner Ads and Premium Listings. You may make a deposit of any greater
amount, if you choose.
For Monthly Rate billing,
the initial charge for an Enhanced Listing is $60 for 6 months or $96
for 1 year, and for a Premium Listing or Banner Ad it is $150 for 6
months at $25 per month, or $240 for 1 Year at $20 per month.
Banner Ad graphics are an
additional, one-time charge. One banner graphic is $95, two are
$75 each or $150, three are $60 each or $180, and four or more are $50
each. Design of graphics must be prepaid, satisfaction guaranteed.
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Do I have to keep a minimum
of $50 in my deposit account?
No, these are just the minimum amounts you must
deposit to open your account initially. Once it is open, your
account can have any positive balance.
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What methods of payment
do you accept on my deposit account?
We can take a MasterCard, Visa, Discover, or
American Express credit card by telephone or online order. You can
also send us a business check by US mail, but it will take extra time
for the check to arrive and be processed before we can open your deposit
account. If you order by credit card, your ad or listing will
appear as soon as the page is published again.
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Will you invoice me for
the initial deposit?
Yes, when you order online, our system
automatically produces an invoice on the screen to confirm you have
entered the correct information. Once you have made any necessary
corrections, you can print the page and have a hard copy for your
accounting. When you order by phone, we will mail an invoice to
you. If you choose to pay by check instead of credit card, we will
process the order, but we must receive payment before we can publish your ad or listing.
When your check has cleared our bank, we will mail you a paid invoice.
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How will I know when my
deposit account is getting low?
We send you a notice by e-mail when your
Cost-Per-Click deposit account reaches $5 or less. For Monthly
Rate billing, we will send you an invoice two weeks before you need to
renew your advertising order. You will also receive a monthly report of your visitor traffic that shows
the number of clicks you have received and the charges and
credits to your account.
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How can I get a report on
my account more often than monthly?
For security reasons, all traffic analysis and
reporting is done offline now. When our volume eventually exceeds
the capacity of our current system, we will convert to an online system
which you will be able to use to access your information in real
time. In the meantime, we are exploring ways in which we can
accommodate larger volume advertisers. If you receive more than
500 visitors a month from us and would like more frequent reporting, let
us know.
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How do I add funds to my
deposit account?
You can use our online payment form with your credit card to add funds to your
deposit account anytime. You may also authorize us to charge your credit
card for a specified deposit amount anytime your account is low, or on a
regular monthly basis.
Otherwise, you can call us or e-mail us to authorize a charge to your
credit card, or you can send a check to us by US mail.
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What happens if my
deposit account runs out?
Your banner ads and listings will be removed until you have
funded your account again. You will also lose any rank you had on
your listings by being earliest with your order. When your
listings are reinstated, they will be below any listings already on the
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If I order a listing AND banner ads, do I
have to make two deposits?
No, you make just one initial deposit to open
one account that you will use for all your advertising on ARIZONA
LIFE. With banner ads and listings on multiple pages, your
deposit account will be used more quickly, so be sure you maintain an
adequate balance to cover your usage. This is a case where you
might want to consider authorizing us to charge your credit card
automatically when your balance gets low.
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What if I don't get the
number of visitors I expect -- can I get a refund?
If you are disappointed with your results after
six months, we will refund the balance on your account and remove your
listings at your request.
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TRACKING
ADVERTISING RESULTS |
How do you track a visitor leaving your website to click-through
to me?
The click-through is actually sent to our
tracking system on a different host server, then redirected to your
website. The click is recorded and charged to your account when
your periodic report is processed.
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How do I know how many
visitors I am receiving from ARIZONA LIFE?
The report we send you periodically will show
how many visitors are being charged to your account. If you want
more information, you can request a detailed report that includes a
list of all visitors with the IP address of the visitor and the date and
time of the click-through for each record on the list. You can
compare this list against your own access logs to verify you received
them all.
To make checking easier, we
suggest you create a special page to receive the visitors you get from
us and specify that page instead of your home page when you tell us what
page you want your ads and listings linked to. For example, if this page
is named "azlife.htm", your Link URL for us would be something like:
"http://www.yoursite.com/azlife.htm" and you could search
your log files for "azlife.htm" to find only those
records. Your "azlife" page could have links to other
parts of your website just like your home page, or it could simply
redirect the request to the home page. This is simple webmaster
wizardry.
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What if someone clicks on
my link several times? Do I get charged for
multiple visits by the same person?
Our billing system filters out reloads and
counts only one visit per unique IP address in any 24-hour period, with
a limit of five visits per calendar month per unique IP address.
Page requests by recognized search engines, requests from our own IP
address, and requests not completed are not counted either. Since large
Internet Service Providers like AOL, MSN, or AT&T reassign IP addresses,
it is theoretically possible that a visitor using one of these ISP's
could click-through and be counted more than five times in one month.
It is also possible some visitors from these ISP's would not be counted
at all.Our evaluations of the
habits of Internet users indicate that most people will return directly
to a website they discover when using our online directory, so it is
unlikely you would pay for many repeat visits. We feel our system
is very accurate overall, and any potential variances are set to favor
you over us.
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How do I know I really am
getting the visitors I am being charged for?
Our servers automatically record every file
request made, and our billing system analyzes the records for patterns
and irregularities that indicate the requests were not authentic.
Anything unusual is flagged and personally examined. If we suspect
the records in question are not genuine visitor clicks, your account is
not charged for them.
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Couldn't the records in
your system be faked?
We would not get rich cheating our
customers out of dimes and quarters. We make money only by
providing a quality service and retaining the business of our customers
over an extended period of time. External to our system, we take fraud very
seriously and have every feasible precaution in place to protect all
data relevant to a customer. If you ever have any concerns about your
billing or anything else, please contact us.
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How can I tell if the
visitors I get from you are actually buying from me?
There are two ways to accomplish this.
The high-tech way is to create a special page to receive the visitors we
send you, as described above. You
then give them a cookie that identifies where they came from, track
their progress through your website, and read the cookie when they
order. The low-tech way
is to ask them how they found you. We recommend using both
ways.
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What do you do to prevent
hackers from accessing your site?
Numerous security measures to defeat hackers
are taken on our website servers and on our internal network in our
offices. We do not divulge exactly what we do because that would
only assist them in their evil efforts. Let's just say we believe
these dirt bags should be taken out and strung up in a tree, and we are
doing everything we legally can to achieve this electronically.
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OTHER
QUESTIONS ON ADVERTISING IN ARIZONA LIFE |
Why should I advertise my site here? Aren't search engines enough?
Many people think they can create a website,
register their site with a few of the search engines, and the world will
beat a path to their door. The fact is, you have to very actively
promote your website to get people to come see it. Our 12
Reasons to Advertise on ARIZONA LIFE page shows you many
of the things we do to attract visitors to our website and funnel them
to yours. You can benefit greatly from advertising with us because
you share just a small part of our total expenses, and yet it costs you
only when you receive traffic!
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Do you e-mail a
newsletter to your website visitors?
We are currently collecting the names and
e-mail addresses from visitors who choose to "opt-in" to our
mailing list. We will soon be sending out our "ARIZONA
LIFE UPDATE" on a regular basis to everyone who signed
up.
Add your name to the list and be
one of the first to receive our newsletter.
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