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Why should you have an ad in ARIZONA LIFE
just to promote your own website?
A website can be a
very economical way to promote your business to many prospective
customers all over the world, but they have to find your website
first, and registering with the search engines just isn't enough
anymore!
Twelve reasons why you should advertise in ARIZONA LIFE
are:
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WHEN
VISITORS FIND US, THEY FIND YOU The whole
purpose of ARIZONA LIFE is to provide our
website visitors with information about Arizona and to
direct them to the Arizona businesses who can supply them
with what they are looking for. Our visitors aren't
just out surfing the Web. They are seeking a specific
product or service in a particular area of Arizona.
When they read your listing or ad on ARIZONA LIFE,
they are very targeted, hot prospects for you!
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YOU
PAY ONLY FOR RESULTS We
charge you just for the visitors who actually click-through
and see your website. Why waste your money buying
unproductive ad "impressions" on people who are
not potential customers? Why pay for
"circulation" to readers who may never see your
ad? With ARIZONA LIFE, you pay only for
responses to your ad or listing, not for the number of times
it is displayed. You can optionally choose our Monthly
Rates for ads and listings if you prefer.
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OUR
COVER PAGES GET HIGH RANKINGS We have more
than 50 cover pages (also known as doorway pages) that are
specially coded and written to achieve high rankings in the
search engine listings. Each page focuses on a
different set of key words relevant to travel, recreation
and relocation in Arizona, so searchers click-through to us on a wider range of searches than most
ordinary websites. And we are continuing to develop
more of these special pages all the time.
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WE
HAVE MANY SPECIALIZED PAGES Many of our
listing pages are so specific to an area or activity in Arizona that
they rank high in the search engine ratings for certain key
words just on their own merits. We hand-craft pages in
HTML instead of generating them from a database, so our
pages permanently exist and actually can be found by the web
crawlers and spiders of the search engines.
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WE
PAY TO BE AT THE TOP On certain
search engines, we pay a fee to be at the top of the
results listings when a web user searches for Arizona-related
topics. This guarantees that we will get noticed while
others are buried several pages back in the listings.
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HIGHER
SEARCH ENGINE RATINGS FOR YOU A link from
our website may give you a better ranking with some search
engines. Each ad or enhanced listing on our site has a
permanent link to your site that is visible to the search
engines, and this makes your site appear to be more popular
to some of them and they may give you a higher place on
their search results pages. This will not happen when
you buy banner ads that are served by a banner advertising
service, because those types of ads are ignored by the
search engines. It won't happen when you are listed in
a directory that creates its pages from a database, either,
because those pages can't be found by the search engines.
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WE
RUN BANNER ADS TO GET VISITORS We have
thousands of banner ads appearing in other websites to
promote ARIZONA LIFE all over the United
States and Canada. When someone clicks on our banners,
they are immediately taken to our home page or one of our
topic-specific pages. When they find us, they find
you!
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OTHER
WEBSITES SEND US VISITORS Hundreds of websites who specialize in travel, recreation,
entertainment, and relocation information have our banner
ads and text links permanently displayed on their pages. More
websites are adding links to us each
week, and the number of visitors we receive just keeps
increasing! Of course, this also increases our popularity ratings with
the search engines and gives us better rankings on their
search results pages.
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WE
PROMOTE RECOGNITION OF OUR SITE Our advertising
cards are being placed in prominent locations all around
Arizona to increase awareness of our website and promote
travel and recreation in the state.
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OUR
ADVERTISING WORKS FOR YOU We are placing
paid ads in newspapers and magazines that target people who
are interested in Arizona. We will be spending
thousands of dollars to attract tourists, business
travelers, local residents, retirees, and anyone wanting to
relocate to Arizona. And when they find us, they find
you!
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OUR
VISITORS TELL OTHERS ABOUT US In addition to
our listings of attractions and services, we have colorful
photos, articles, and facts about Arizona that make our
website interesting and draw more visitors through
word-of-mouth and personal recommendations. Repeat
visits are about 18% of our total.
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WE
ARE GETTING STRONG RESULTS The number of
visitors to our website is increasing enormously. We
are currently getting more than
100,000 page views per month. That's page
views by visitors, not the inflated numbers of "hits"
that others quote!
And many of these visitors
potentially can become your customers, because when they find
us, they find you!
With
attention-getting ads and Premium or Enhanced Listings on the pages of ARIZONA
LIFE, you have access to the many tourists, winter
visitors, retirees, business travelers, students, residents from
all over Arizona, and all the people wanting to relocate to
Arizona who come to our website looking specifically for things
to see, do, and buy in your area -- the things you want to sell
to them. And these people might not find your site at all,
otherwise.
Considering how
extremely inexpensive our rates are compared to the daily, monthly,
or annual rates of newspapers, magazines, and printed yellow
page directories in Arizona, targeting your exposure with ARIZONA
LIFE may be one of the best advertising values on a
cost-per-customer basis you can buy!
An Enhanced Listing,
Premium Listing, or Banner Ad in ARIZONA LIFE is
very attention-getting and gives your business excellent exposure
on the Internet.
If you want results,
it is important to invest a little money for the
extra ad power a link from our website can give you!
DEMOGRAPHICS
of ARIZONA LIFE visitors
Banner
Ad and Listing Rates
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A commercial website like ARIZONA LIFE is
maintained or "hosted" on a large main-frame computer
called a "web-server" which is connected directly to
the Internet. To display a web page on your computer, your
browser requests the necessary files from the
web-server.
The term "HITS"
refers to ALL files that are requested. This means
that all graphic files and photo files are
counted as HITS, in addition to the file that contains the text
and instructions in HTML just for displaying the page. A
single web page can contain 10 to 20 or more of these other
files, and each one is counted as a HIT on the web-server.
The term "PAGE VIEWS"
refers to the number of complete pages seen by all
visitors to a website. The term "VISITORS"
refers to the number of people who view pages on a
website during a given period of time.
We believe that stating our
number of PAGE VIEWS in a month is the most accurate
description of the traffic our web site receives. Because
many files may be required to display one page, using HITS
grossly overstates the traffic count to the point of
misrepresentation. And because any one visitor may see
several pages during a visit, using VISITORS would
actually understate the viability of our site as an advertising
medium and source of information.
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